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SMARTRAC Establishes Global Distribution Agreement with Future Electronics

Distribution covers Smartrac’s standard inlays and tags in UHF/RAIN and HF frequencies, including NFC.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

SMARTRAC has signed a distribution partnership with Future Electronics, one of the largest electronics components distributors in the world. The cooperation with Smartrac is Future Electronics’ first venture into RFID technology.
 
The distribution partnership came into effect on Nov. 1, 2016, and covers Smartrac’s portfolio of standard inlays and tags in UHF/RAIN and HF frequencies including NFC. Future Electronics will act as a stocking and value-added distributor, involving its global engineering and sales staff including the company’s System Design Centers in Montreal, Egham (UK), Gdansk (Poland), Shenzhen (China) and Bangalore (India).
 
According to Ted Danhauser, VP sales Americas and global segment head for Pharma and Healthcare, Intelligent Things Business Division at Smartrac, the distribution partnership will significantly broaden its customer base, with a focus on the industrial, automotive and healthcare segments.
 
“Staffed effectively around the globe and focused on wireless connectivity and the IoT, Future Electronics represents a very valuable addition to Smartrac’s sales network,” Danhauser said.

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